MOOtruism™

Mootruism™ turns random acts of kindness into something you can hold, share, and smile about. One critter, one connection, one Moo at a time.

Visit the Official Website

Commonly Asked Questions

What is MOOtruism™?

MOOtruism™ is a quirky, cow-themed form of altruism! It refers to the act of "mooing" someone (friend or stranger) with the goal of sharing joy, and hopefully brightening their day!

Why cows?

Originating in Wisconsin, the dairy state, cows were the natural choice—they're gentle, playful, and a little quirky, just like the surprise joy that mooing provides!

What is "mooing"?

The act of giving someone a cow-themed gift—either in person or left as a surprise—to brighten their day. For more information, you can visit the "What is Mooing" page on the official MOOtruism™ website!

What do people "moo" with?

That's wonderful! You can moo with any cow-themed item you want! It can be homemade or bought. The only suggestion is to include mention www.mootruism.com in some form (typed out or via a QR code) so people know why they're receiving a cow!

Free Digital Resources

Because we created this community to accessible be to all, we couldn't be more excited to offer free, downloadable cards you can print right at home or at your local library or print center.

Downloading is easy:

1️⃣ Browse our free resources
2️⃣ Add your favorite(s) to your cart
3️⃣ Check-out (formality as NO credit card is needed)
4️⃣ Open the email with your free download link!

Happy mooing!

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