Like with most movements, it's difficult to pin down the actual date or origin. The earliest known reference to "Moo Moo Subaru" can be credited to an Instagram account (moomoosubaru) that posted about the movement in November of 2021.

Though it's often credited as having started when the "Moo Moo Subaru" Facebook group launched 1.5 years after in June of 2023.

Source: a posted made on 11/28/2023, https://www.instagram.com/moomoosubaru/

It's a global movement that was started in June of 2023, by two friends. The premise is for Subaru owners to "moo" each other in hopes of sparking joy and building community!

Put another way, it's a form of "Random Acts of Kindness" with the goal being for the giver and recipient to have a little fun and spread cheer!

1. The original Subaru logo has roots in the Taurus (bull) constellation.
2. Moo rhymes with Subaru
3. Who doesn't enjoy cow puns?

Mooing is when someone leaves a cow-themed item on the windshield or tucked in the door handle of a fellow Subaru owner's vehicle.​

Keeping in mind, the recipient may not have heard of it, so it's best to have some kind of card or note tying explaining why they're receiving a cow!

That is entirely up to you! It can be something you make or buy and ranges from stickers, keychains, to figurines.

If you're looking for specific ideas, we have a few suggestions from the community linked below!

​As per the explanatory card, you can either make your own, download a digital option, or buy pre-printed cards.